Balancing Innovation and Reality: How to Overcome Barriers to Innovation

We all know innovation is the engine that keeps organizations successful, relevant, and effective. But let’s be honest—it often feels like a high-wire act. Balancing the need for fresh ideas with the reality of packed schedules, risk concerns, and leadership buy-in? Not exactly a walk in the park.

I recently asked 60 CEOs and senior executives about their biggest roadblocks to innovation, and the top answer was no surprise: lack of time (59%). That was followed by risk tolerance (21%) and broader leadership support (14%).

If time is the issue, then the solution is simple (but not always easy): make time. Set aside dedicated “innovation time” so employees can explore new ideas without the pressure of their daily to-do lists. It’s not about adding more to their plates—it’s about creating space for experimentation.

Of course, time alone won’t solve everything. Organizations must also create an environment where employees can test ideas without fear of failure. That means embracing a growth mindset, setting clear objectives, and providing the right resources. If people are too afraid to take risks, innovation stalls before it even starts.

And let’s not forget the most important piece of the puzzle—your customers (or members). Listening to their needs and adapting accordingly is the backbone of successful product development. The good news? This doesn’t have to be an expensive process. Sometimes, small shifts make the biggest impact.

At the end of the day, innovation isn’t a one-time event—it’s a mindset. So, the real question is: Are you ready to evolve with it?